Kosmet Rokita launches new detergents on the market

Although Kosmet Rokita Sp. z o.o. (Brzeg Dolny, Poland), a subsidiary of PCC Rokita SA, finished development work on a new seasonal detergent line only in September 2009, the company successfully implemented an end-of-season marketing campaign in 100 supermarkets of the Biedronka chain. Biedronka ("Ladybird"), part of Portugal's Jerónimo Martins Group (JM), is Poland's leading discount grocery chain. Next summer, the new "Brillo"-branded wood, grill and plastics cleaning liquids will be available from the chain's more than 1,400 stores all over the country. In cooperation with the JM Group, Kosmet Rokita is now also preparing the market launch of a fabric softener concentrate containing microcapsules as well as washing liquids with odour neutralisers.