Welcome to our website and thank you for your interest. In the following we inform you about how your personal data is handled when you visit our website.
For security reasons and to protect the transmission of personal data and other confidential information (e.g. orders or enquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the padlock symbol in your browser line.
2.1) Data collection when visiting our website
When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
Our website visited
Date and time of access
Quantity of data sent in bytes
Source/reference/link from which you accessed the page
Operating system used
IP address used (possibly anonymized)
Processing is carried out in accordance with point f of Art. 6 (1) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not and will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are any tangible indications of illegal use.
2.2) Making contact
Personal data is collected in the event that you make contact with us (e.g. via email). These data are stored and used exclusively for the purpose of responding to your request or for establishing contact with you, and for the associated technical administration of the contact
The legal basis for processing the data is our legitimate interest in responding to your request in accordance with point f of Art. 6 (1) GDPR. If the purpose of your contact is to conclude a contract, the additional legal basis for the processing of such data is provided by point b of Art. 6 (1) GDPR.
Your data will be erased after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the matter in question has been finally settled, subject to the overriding provision that there are no legal data retention obligations to the contrary.
In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called “cookies” on various pages. These are small text files that are transferred to and stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set (installed), they collect and process specific user information on an individual basis, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with point f) of Art. 6 (1) GDPR either for the performance of the contract or in accordance with point f) of Art. 6 (1) GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and an enjoyable and effective design-based website user experience.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk (third-party cookies ) when you visit our website. Where we work with the aforementioned advertising partners, you are informed individually and separately within the paragraphs below about the use of such cookies and the extent of the information collected in each case.
Please note that you can set your browser in such a way that you are informed about the installation of cookies. You can decide individually on their acceptance and/or exclude the acceptance of cookies for certain cases or as a general rule. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which will also explain how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Please note that the functionality of our website may be limited if cookies are not accepted.
2.4) Use of social media: Vimeo videos
Our website includes plug-ins of the video portal Vimeo operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you access a page of our website that contains such a plug-in, your browser establishes a direct connection to Vimeo’s servers. The content of the plug-in is transmitted by Vimeo directly to your browser and integrated into the page you are viewing. Even if you do not have a Vimeo account or are not currently logged into Vimeo, through this integration Vimeo receives the information that your browser has called up the corresponding page of our website. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged into Vimeo, Vimeo can directly associate (link) your visit to our website with your Vimeo account. If you interact with the plug-ins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.
The described data processing operations are performed according to point f of Art. 6 (1) GDPR on the basis of Vimeo’s justified interest in market research and in ensuring the needs-based user friendliness of the service.
If you do not want Vimeo to link the information collected through our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.
This processing is performed in accordance with point f of Art. 6 (1) GDPR on the basis of Vimeo’s legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
2.5) Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations that we have no influence over. All processing described above, in particular the reading of information on the terminal device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with point a) of Art. 6 (1) GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website via alternative options communicated to you on the website.
2.6) Online marketing
Use of Google AdWords conversion tracking
This website uses the online advertising program “Google Ads” and, within the scope of Google Ads, the conversion tracking function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the respective advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The cookie for the conversion tracking function is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers’ websites. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted into conversion tracking. The clients learn the total number of users who clicked on their advertisement and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing triggered by Google Ads Conversion Tracking and on Google’s handling of data from websites can be found here:
All processing described above, in particular the setting of cookies for reading out information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with point a) of Art. 6 (1) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
2.7) Web analytics Services
Google (Universal) Analytics without cookies
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also involve transmission to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures an anonymization of the IP address by abbreviation and excludes any direct personal reference. Through the extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states that have signed up to the European Economic Area (EAA) Agreement. Only in exceptional cases will the full IP address be transferred to a Google LLC. server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In the process, the IP address transmitted by your browser as part of Google (Universal) Analytics will be merged with other data from Google.
With a special function called “demographic characteristics”, Google Analytics also enables the creation of statistics providing information on the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups accessing the website for the purpose of targeting marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
All processing described above will only be carried out if you have given us your express consent in accordance with point a) of Art. 6 (1) GDPR. Without this consent, Google Analytics will not be used during your website visit.
You can revoke your given consent at any time with effect for the future by downloading and installing the browser plugin available at the following link:
As an alternative to the browser plug-in or within browsers on mobile devices, you can revoke your given consent by clicking on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click this link again):
Disable Google Analytics
We have entered into an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass them on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?
2.8) Tools and miscellany
This website uses the cookie consent tool Borlabs of the provider Mr. Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs”), which sets two technically necessary cookies (“borlabsCookie” and “borlabsCookieUnblockContent”) to store your cookie preference. The aforementioned processing is carried out pursuant to point f) of Art. 6 (1) GDPR on the basis of our legitimate interest in providing cookie preference management for website visitors.
The “borlabs cookie” does not process any personal data. The “borlabsCookie” cookie stores your chosen preference, which you selected when entering the website. The “borlabsCookieUnblockContent” cookie stores which (external) media/content you always want to have automatically unblocked. If you want to revoke these settings, simply delete the cookies in your browser. When you re-enter / reload the website, you will be asked again for your cookie preference.
On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (country) maps to visually display geographic information. Using this service will show you our location and make it easier for you to find us.
Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with point a) of Art. 6 (1) GDPR. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure described above for submitting an objection.
Google Web Fonts
This website uses “web fonts“ provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google obtains knowledge that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent for this in accordance with point a) of Art. 6 (1) GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
For more information on Google Web Fonts, please visit